A lot had to be changed for me to actually get the right look my group and I wanted, the way I dressed had to be altered in to more of a 'Thuggish' look from looking sophisticated and smart. It was not really hard to get the Urban 'Thuggish' look, a 'puffa' jacket, jeans and trainers worked well. The reason we went for the Urban 'Thuggish' look is it allows us to give an interpretation of the song and its album title 'Urban Hymns', the look goes well with the society we are trying to portray through out the song.
The Location we decided to choose in the end was Camden, reason being is that it fits in well with the whole concept of Urban. The area is well known for its 'strange' and extraordinary look and we believed this was the right place to shoot. It allowed us to look at society in a different way, we felt that people were able to feel free and not be judged on their appearance or on the way they acted, this allowed us to feel comfortable when we were filming whiles people stood around and admired.